Essència

It all started with an attempt to redesign a souvenir…

but a souvenir people would want to eat. Through user research, insights and brainstorming we created a product designed to be both worn and eaten. The purest embodiment of a chaotic, tourism saturated city like Barcelona.

Case Study:

Brief & Problem : Consumer Appetite for Souvenirs in Barcelona

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The Product & Brand Guide: Essència de Barcelona

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Base No. 1 : Spicy Chaos

Base No. 2: Lemon Breeze

Base No. 3: Mediterranean Bliss

The Strategy: Consumer Touch-points

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The Launch Video: Essència